Dolo is a small word with tremendous substance. We define “Dolo” as the courage to be yourself, to be self-empowered to chase your dreams and having the confidence to stand alone. To be Dolo means having the courage to be different, to go against the grain and embrace your individuality. Dolo Clothing Co., by definition, is a lifestyle brand with a voice.  The word Dolo has been part of street culture long before becoming a fashion company.  We seek to inspire a positive movement that promotes and encourages self empowerment and consciousness. Dolo Clothing Company represents having an acceptance of your own style, having your own voice and those who strive to be themselves above all others. As we say here at Dolo…Be yourself…Everyone else is already taken. The new cool is you!