Do You!

Do You!

In later years, the outlook on society began to change. Communities that were not so diverse became a “melting pots of cultures” across the country. From no minority owned businesses in the suburb communities to the establishment of free-thinking opportunities to all. From the notice of one minority classmate or neighborhood resident….. to the acceptance of a cultural integration to be a normal way of life. Through the surging heartbeat felt from the streets, inner cities, suburbia and to what is now the new urban communities–the people began to become conscious about life. They began to care about life, their outlook and their belief in themselves.

As a result, new brands began to emerge that became the new wave of trendsetters. However, even with the movement of change brands still didn’t “stand for something” yet the new society of believers did. So as the movement grew, “Rolling Dolo” became the slogan. Originated from the word “solo”, Dolo became the signature for being the strength to be an individual. The opportunity to be a rebel for a cause…to go against the grain and be you….and to be self empowered enough to live your life and pursue your dreams…..and understanding that anything in life is possible. But it begins with the belief in yourself!

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