Believe in you.......

On the portait it reads: "I’ve missed more than 9000 shots in my career. I've lost 300 games. 26 times, I've been trusted to take the game winning shot and missed. …

From locally to nationally respected......

  The deeper involve I progress into this movement, the more I've witnessed people from Germany to France to Los Angeles to New York to Atlanta....etc, having a relative meaning of what Dolo stands for. Artist from Nas, Biggie, Juelz Santana,…

The birth of a "movement"

In later years, the outlook on society began to change. Communities that were not so diverse became a "melting pots of cultures" across the country. From no minority owned businesses in the suburb communities to the establishment of free-thinking…

The Intro...

During the early 1990's brands like Ralph Lauren and Nautica were a huge trend in the urban society but they weren't urban and didn't reflect what the culture stood for nor did they mirror the movement within the community. Shortly after, brands…